![]() ![]() As mentioned in his book, when presenting one of his most famous headlines, ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’, Ogilvy describes how the chief engineer of Rolls-Royce shook his head sadly and said, “It is time we did something about that damned clock". His innovation and creativity brought great success to brands such as Shell, Guinness, and Hathaway Shirts. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” His fresh approach revolved around crafting campaigns through research, creativity and measurable results. At this time, ad agencies were focused more on pricing schemes rather than creating effective campaigns. Ogilvy, whose career ranged from apprentice chef at the Hotel Majestic in Paris to selling cookstoves door-to-door in England, was 38 before he approached the advertising industry. ![]()
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